When society breaks down, visibility turns into vulnerability. Wealth, influence, or affiliation can become a target on your back. And history shows us, over and over, that those who survive chaos aren’t the loudest or the proudest—they’re the most discreet. From the Depression-era United States to Nazi Germany, Maoist China, and today’s politically fractured America, the same rule applies: Security begins with blending in.

Some real-life stories shake us awake. They strip away the glossy image of self-defense and remind us what it actually looks like. One such story just unfolded in Los Angeles—and it speaks directly to the heart of the Never Defenseless mission.

A recently circulated video shows an individual explicitly declaring violence against people based on political affiliation. The statement: "I am officially declaring war on the Republican Party. If you are a Republican on TikTok and you want to interact with me, you deserve to die. You deserve to be shot.

Module 3: Defense Against Weapons is currently in production with the content mostly complete and now progressing with the instructive photos being created. We found that the Defense Against Weapons module is the natural outcome of training for both the Stay with People concept and they Go to People concept. During those modules, we invariably get the question "But Brad, what if he is holding a knife to my throat".

NEW RELEASE: Never Defenseless – Module 2: Go to People is Now Available on Amazon!

Empowering self-defense begins with a mental shift. It starts with permission—permission to act, to fight back, and to refuse to be a victim